[bryanrasmussen]

"But most importantly this will make USB safer and easier to use by bringing it to the Web."

huh, I wonder how that will be safer...

    Buy a USB device.
    Plug it into your computer.
    A notification appears right away, with the right website to go to for this device.
    Simply click on it. Website is there and ready to use!
    

Hey, can this be made to work with autoplay enabled? I can scarcely think of anything in the world safer than plugging in a USB device and going to a website automatically!