[lochlainn]

Does anyone feel like Apple might start abusing the "open letter" format whenever they're in hot water? Since they're so famous for ubiquitous brand representation, it automatically grabs your attention when a letter written by the CEO himself is posted. Even if it's subconscious, I'm sure some people (me included) read the letter and think that if it's important enough for Tim Cook to write passionately about, on the main site of his company, then Apple's probably in the right.

I wonder how many more open letters we'll be seeing in the next few years.