[somenomadicguy]

After they pay their taxes, I imagine they will post some billboards like this:

Dear EU,

Please use some of the €13 Billion in taxes to keep art in schools.

Love, Apple.

[bertil]

Apple is more than welcome to express interest in the education of people they plan to employ, to whom they plan to sell computers.

They begged for clear and fair tax principles for years (up until this letter) and this is happening. It just so happens that if they contradict themselves, or lie, the EU will stop listening.