[tkinom]

One of the problem might be the incentive/motivations are not match between Google and people who works in those moonshot projects.

* Even if the projects get 10, 100 millions $ in revenue / profit, it is meaningless compare to billions in profit from search. The folks in those projects are not likely to benefit significantly from it.

* The smart folks probably know it. If they join the project (self driving car), some of motives are to learn as much as possible using Google's resources, name, connections and set it up for their own next venture.