[themartorana]

There is a non-evil way to interpret this. A lot of small international business is conducted over WhatsApp - for instance, many key sellers in the vintage watch market offer WhatsApp as a communications method. But it requires more work than necessary to initiate the conversation. Allowing these sellers to accept incoming messages without having to use it like an individual would make it significantly easier to use (and might help displace email in many business transactions).

A business account for one-to-one communications with a business would be somewhat revolutionary. It's more private (and conversational) than Twitter, less bulky and in-the-way than email, etc.