[crack-the-code]

It may be part of the same philosophy of "trying everything," but it would be naive to say that there are no motivations of improving the negative reputation Amazon has built upon itself through its intensive work ethic.

[vectorjohn]

How DARE they try to improve their reputation by offering something people want. The scum!

[obmelvin]

I've never understood why people paint companies making changes after negative publicity as such a scummy thing. Not all good changes can be thought of in advance. Making a change should not be viewed as scummy after negative feedback. In fact, not listening and adjusting is the worse move.

[TeMPOraL]

Idea may be independent from spin. All companies have people responsible for turning everything they possibly can into good PR.

[mabbo]

That's a fair point.