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by dragonwriter
3589 days ago
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> What's striking about the Amazon/brick&mortar comparison is that retailers' senior management did recognize Amazon early as a fundamental threat. Some did, many didn't. A number of retailers outsourced their branded online presence to Amazon until fairly late in the game instead of building their own capacity, even in the market Amazon was by others earliest recognized as a threat in (e.g., Borders did so until 2007. Target, IIRC, did as well for quite a while.) |
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