[pfarnsworth]

People misguidedly say that Uber takes the 25% and then keeps it and throws it in the bank. No one seems to realize that a good portion of that money is funneled back into the drivers as incentives. One SF driver told me that Uber guaranteed her $50/hr for 2 hrs during rush hour, she was already making $100 for the day by driving those 2 hours and everything else was gravy. That money is obviously coming from the 25% cut they take, except they use it to shape the behavior of the drivers so that it more readily matches demand patterns.