[greghendershott]

This reminds me of what Richard Branson supposedly said: If you want to be a millionaire, start with a billion dollars and launch a new airline.

(To be fair, airlines pay humans... as employees... unionized.)

I understand the rationale for spending $2 of marketing/whatever to buy $1 of sales. Grab market share. Step 3, profit like it's 1999. We'll see.

[ctack]

Branson's statement reminded me of the old joke:

Q: How do you make a small fortune in farming?

A: You start out with a large one.

[compiler-guy]

So many old jokes like this. My favorite variation:

How do you restore a <classic car of your choice> so it is worth $100,000?

Buy one with good bones for $20K and spend $200,000 fixing it up.