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by thaumaturgy
5925 days ago
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Well, much of what made Avatar special was actually built just to make Avatar; that's what Cameron does. But I get your point. It's complicated, though, because while the budgets for movies continues to climb, the individual production costs continues to go down. Businesses like Industrial Light & Magic keep building blockbuster special-effects laden movies, and the techniques that they use to accomplish that become a less expensive foundation for future projects. So, so far, I don't see that the profitability there is fading. Pixar is certainly doing fine, and I suspect that Cameron can pretty much work on whatever he wants after this. And, as the technology continues to progress, the need for other aspects of costly production will go down: movies will require less actor time, fewer cuts, fewer sets, less props, fewer models... |
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As digital technology becomes more complex it tends to commoditize.
You can see the phenomenon across both software and hardware. For example, in music:
The Fairlight and Synclavier were monumentally expensive(priced in six-digits during the late 70s thru early 80s), being the earliest commercial computer-based synthesizers. By the late 80s multiple options existed to get similar functionality at a fraction of the cost(new hardware synths, MIDI, and 16-bit computers). And in the two decades after that, computer-based solutions grew better and started dominating. Now you can do all your synthesis, sampling, and processing "in the box" - and solutions with more flexibility than anything in the 80s are available for free. If you want to produce professionally and do things as quickly and reliably as possible, you can splash out for the cutting-edge commercial software, but it absolutely isn't necessary for amateur use. The most expensive stuff now is the analog bits: the guitars and microphones and monitors and preamps. But for a fraction of the old Synclavier's cost, you can now bury yourself in the top-of-the-line equipment of 2010. Apart from a few artisan works and rare vintage pieces, there's almost no "multi-millionare" grade equipment left to buy. Music-making doesn't need capital anymore, just talent.