[jomamaxx]

"If they were serious, they'd provide objective evidence for their claims."

I disagree - they are not making any claims that they care to be validated. They don't care to be 'known as #1' in whatever field. We can believe what we want as far as they are concerned.

'If they are serious' - they will make this technology work to make better experiences for end consumers.

'The proof is in the pudding' - so to speak.

I for one don't doubt that their AI 'increased the intelligence of Siri'. But I also don't care about Siri and find it basically useless. AI has different kinds of impacts in different domains. If they make better experiences for us - all the power to them. If not, then not ...