[pquerna]

really good insight into the media industry, I've worked more on the inside of it under IAC, and I totally see this expectation that people will pay these media mogels for content -- I also worked at Joost, on the relative outside, trying to provide media in new ways, and the inability for the current generation of content owners to adapt is still staggering.

Even look at the recent moves of content owners and Hulu, trying to add pay-per-view charges, instead of being advertising supported. They have made a 'good' platform for viewing the content, even owned by one of the old players, NBC, but they are still looking to force the choice upon the consumer, rather than adapting their cost structures.