[yeknap]

At this point a plugin probably isn't enough. We need a better browser that gets back to the document viewing roots. Something better than NoScript that has a rough idea of the types of transforms a domain's JS performs so that it can serve me the "page" w/out running suspicious code. Although I suspect this would just start a new style arms race of obfuscation similar to adblock, etc.

[amelius]

> Although I suspect this would just start a new style arms race of obfuscation similar to adblock, etc.

We could use AI to detect and remove ads, perhaps combined with collaborative filtering.

[timlyo]

And what would the advertisers do next?

That would just further the arms race.

[amelius]

I don't think so. If a really smart AI cannot detect the ad, why would a user be able to consciously detect it?

AI will perhaps push ads into the subconscious space. But an arms race will make ads more and more subconscious, until they basically disappear.

[Terr_]

Well... So what? I mean, just because an arms-race exists doesn't mean participation is futile or counterproductive.

("But Thog, bigger sharp stick will just mean angrier dangercat. Is club race. Why ever do?")

[zer0gravity]

> Although I suspect this would just start a new style arms race of obfuscation similar to adblock, etc.

Then so be it. Apparently life is an arms race..