[Double_Cast]

It's absolutely fair to criticize the gesture. You know how SJW's tell outsiders to check their privilege when they make the discussion about themselves? Platitudes similarly make the discussion about themselves instead of the cancer patient. "Fight it." Wow, you're so optimistic! "Eat more fruit." You're so knowledgeable! Since you're a certified nutritionist, am I eating enough Quinoa?

http://thelastpsychiatrist.com/2012/12/funeral.html

> (...) The hyena is caught awkwardly, so he rests his paws on the woman's shoulders, and now the sobbing woman must associate her last chance to be with what is left of her father with the stale breath of a sycophant waiting for his moment to be relevant.

> And while that's going on others are whispering to the quivering back of her coat, "oh, I'm so sorry", "I'm sure he really loved you", "are you ok?"

> Why did any one of them think they had the power, the right, to interfere with another person's mourning? This was between her and her father and God and no one else. Did no one notice that even the husband had given her space? Did they just think he was being a jerk? "I just wanted to comfort her." No, you didn't know what else to do, so you did that. "I didn't want her to be alone." That's because you are a terrible person.

I.e. the woman struggled to spend her last moments with her father while the surrounding mourners (each vying for her attention) entered a pissing-contest to prove who had more empathy.

[omginternets]

Making the discussion about oneself means its not really a gesture to begin with.

I agree with your example but I think it's a different thing altogether.

[Double_Cast]

What a coincidence. Not only is the gesture supportive, it frames the speaker in a positive light! Just like how startups offer perks like catered lunches because the company cares about work/life balance, right? "How convenient, it just so happens that offering cheap-perks allows us to attract top-talent at half the cost". Notice how the CEO never has to consciously register that s/he's fooling anyone. From inside the mind, it all just looks like a convenient coincidence. Narratives are convenient because they can improve public relations without changing behavior.

Plausible Deniability is why these gestures are socially acceptable. "I'm sorry to hear that" or "that sucks" (i.e. acknowledgment) would suffice. But that's not what Pieter Hintjens' associates told him, is it? Instead, they went the extra mile by offering unwarranted advice. Notice that "I'm sorry to hear that" doesn't connote that the speaker holds relevant information, and is therefore important and worth paying attention to. Regardless of how we define gesture, it is not lost on Hintjens that the stock phrases he receives nudge the conversation in a particular direction.

[vacri]

It's weird that you use the dismissive pejorative 'SJW', then take up their argument yourself.

[nikcheerla]

I think the term has sort of evolved to become less dismissive.