[wfo]

Your response is loaded as well: you describe maximizing profits, but you don't describe the scenario required for this to be a good heuristic: a functioning market made up of primarily rational consumers who choose the best product based on its merits and cost.

But we have found that spending money on trained psychologists (or schemes developed by them) who abuse natural human tenancies to trick consumers into irrationally spending money or more money on your products is very effective at maximizing profits. But it simultaneously removes the condition that's required to make maximizing profits a good thing.

Fraud is also very profitable.