| Lots of good advice here. The one but I'd question though is: "Always try to detect user’s location automatically" This is risky. For some people, there may be nothing more off-putting than browsing a product page and seeing the 'we want to know your location' pop-up. Also, just because you know their location at this point, it may not help in identifying their most convenient pick-up location. The rest of the article places a lot of emphasis on user choice, which is good - so why not just do this for Click & Collect functionality too? If I like a product, let me choose where I want to pick it up from during checkout. Don't force that decision upon me when I'm browsing a product. There are counter-arguments. Perhaps if you can show a nearby store has some in-stock, you've got more chance of a successful conversion. Might be worth A/B testing, but it also depends on your geographic distribution of stores (if the closest store is several miles away, probably not worth doing all this automatic detection on the PDP). Overall though very insightful article and lots of good points. thanks! |