[jasode]

>But this article isn't really about value, is it? It's about pricing.

Perhaps he's responding to _you_ and your comment instead of the article? You wrote:

>the Labor Theory of Value may not be the most profitable but maybe it's the most ethical, both compensating the workers fairly and not ripping off the consumer.>

You had connected "value" to the "pricing" ... but if tallying labor-hours to measure value is flawed (which you agreed with), what clarity is made by using "labor-hours" to justify "ethical pricing"? Isn't it better to ignore LTOV if it makes us less knowledgable on what we charge others and what we are willing to pay?