[jtrtoo]

> so while I couldn't offer the best salary, or the best benefits - I could offer a better work/life balance

That is a valuable recruiting reminder right there. For some reason, it is easy to forget that hiring is a marketing problem. It requires critical thinking about positioning and presentation. I want to poke my eyes out when I hear complaints from fellow business owners and managers saying they can't find qualified candidates. Usually they're recruiting practices suck. And it's not always about starting salary either.