[ashark]

There's a ton of pressure to work more hours, from all over the place. It's way more visible than other metrics.

Project fails, the team Fred was leading was averaging 30 hours a week and everyone knows it? Fred's gone, doesn't matter how productive they were, and everyone on that team had better watch out. You tell the client features X and Y aren't gonna make the next deadline before [industry trade show], then client finds out all your people are putting in sub-40-hour weeks? Client's gone and telling anyone who'll listen that your shop is full of entitled, lazy scam artists who will take your money and fail to deliver what you asked for.

Flip that, same thing but the teams were averaging 60-hour weeks. It does not matter if that's worse for the product or if it's the cause of the failure, or it two of your best people quit over it—it means "not working enough" is off the table when the blame game comes around, and a smaller chance of getting a pink slip or passed over for a promotion or raise.

Any place where this sort of thing isn't a concern is like the eye of a storm—everything around is horrible chaos & destruction and the calm is fragile, precious, and could end at any moment.

[nitrogen]

Countering this will require a concerted effort. Providing an answer to the naysayers is what all these articles about productivity are for. Also, track something abstract like "velocity" for everything except billing.