[Mz]

If it is radically different, you need some solid proof that it really works. Promises of huge jumps in efficiency are typically a whole lot of hot air. So, if you have something truly that powerful, it will inherently by difficult to sell people on the idea. You may need to downplay how awesome it is to get listened to at all.

As others are saying: One possibility is to build a business on it, then get bought out.