[croby]

This post doesn't discuss design in context of saving Yahoo at all. Here's a few excerpts that drive this point.

"In what ails Yahoo, design is a non-factor. Neither search nor online advertising, the real battlefields on which Yahoo, Google and Microsoft spar, are meaningfully impacted by how very good is Yahoo’s design acumen."

...

"By no means am I saying that design is without value. Rather, I just think it’s odd — and slightly disingenuous — of the champions of design strategy to fall silent when it comes to the failure of a company that’s very good at practicing it."

I think a better analysis here of Yahoo's design is its design failure -- they couldn't design search nor online advertising that succeeded, which are what make up the market value of a company like Google. As such, they weren't much able to compete with Google on the issue.

Its a bit silly to say design couldn't save Yahoo. It absolutely, without question could save them, they just haven't figured out how to extend their /interface design/ skills to be /strategy design/ skills.