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I believe it's wrong to say that users don't care.

Rather, users, don't really have a choice.

From personal experience, linux is still far from actually being user-friendly. And it's easy for me to compare: 1) I haven't had a blue screen on neither my, or my mother's laptop since XP SP2. 2) 6 months ago when I wanted to switch to Ubuntu I had my HDD suddenly die after an update. No mo trying for me.

Besides, these "clueless" users everybody imagines are not the ones making the choices. They resort to their kids, nephews, or that computer kid down the road to reinstall their Windows. And I am not that crazy yet to install linux on my mother's laptop. I bet it won't even work.