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by Retric
3597 days ago
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> you can easily find stores where the average income of their shopper is $80k/year. [Citation needed] I find Walmarts do best in areas with minimal competition. Arlington VA is an expensive area and only the 'poor' go to Walmart which looks grungy and sit's further south. However, if you go to southern VA you can find some Walmart superstores that don't have a lot of completion stock better goods and flat out look cleaner. |
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As I stated I am working with them, so I have some non-public information regarding specific store numbers which I can't disclose under NDA, sorry.
However, here is some public data, the average WM shopper is a 50 year old white women with a household income of $53,125. [1] Another article showing 10% of WM shoppers make $75k-$99k and 15% of WM shoppers making $100K+, though this is based on a survey of 4,000 shoppers, so I don't know how accurate this data really is. [2] You can find other odd facts about their demographics floating around, such as a greater percentage of $100k-$150k households shop at WM than percentage of <$15k households. [3]
100,000,000 customers/week is obviously a ridiculous amount of people and reflects a giant cross section of society. Annually 80% of American shoppers will shop at WM at least once this year, see [3].
Anecdotally, I would say the newer model Walmart Neighborhood Markets are nice and clean, and I would say on par with groceries such as Publix, Meijer and Kroger.
[1] http://www.businessinsider.com/meet-the-average-wal-mart-sho... [2] http://www.businesspundit.com/heres-a-breakdown-of-walmart-s... [3] http://brandongaille.com/41-interesting-walmart-shopper-demo...