Apparently that's the CEO's daughter? But the only references I can find say the death was ruled to not be a homicide, so I don't get the references in the text to being murdered by a loved one. And why he put a eulogy to his daughter into the footer of all his web pages are beyond me.
I think mentally unstable and crazy can be rather orthogonal with the ability to scam people.
Can also see it as a clever ruse -- act a little bit "crazy" to attract some short sellers. In hope they'd think something like "This is some crazy company, so cringeworthy, looks overvalued, let's short it".