[bitmapbrother]

>pseudo-Google company

I don't get why people think Hooli is some pseudo-Google company. In the Silicon Valley universe Google clearly exists. Eric Schmidt was in their series premiere and the show's opening intro animation clearly shows Google and YouTube.

[tekklloneer]

It's because they probably can't use Google but they wanted a Google. It's a writing device to get around that inconvenient fact.

[hyperbovine]

It's a composite of recognizable bad habits of a bunch of well known companies, including Google.

[noam87]

Hooli strikes me as a Google-sized Uber.