[encoderer]

We have finite time to improve a product. Any minutes spent racking servers (physically or otherwise) are minutes spent not working on something that adds value for our users. Driving the top line is more important than optimizing expenses that are relatively small.

We started Cronitor as a side business and we've grown by seeking out the highest leverage usage of our time. My cofounder wrote a blog post about this https://blog.cronitor.io/the-jit-startup-bb1a13381b0#.kwbpma...