[lethargus]

The burden placed on the healthcare system are not by health conscious people but rather the people making poor lifestyle/food choices.

First, do you think that a health conscious person really needs that label to make a choice? Chances are they are conscious enough to make the proper choice to begin with. They are also probably making choices between items that are healthier than what an average person eats from a typical fast food joint.

Second, if they are already health conscious, I would go so far as to say they, on average, use the healthcare system the least in terms of ailments caused by poor food choices. So if you take a slightly healthy person and possibly make them marginally healthier, are they really using the healthcare system less, as a whole, to make a difference?