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by jerhinesmith
5931 days ago
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I think you're giving too much credit to memory. Even though I've looked at the nutritional information on my fish sandwich the last three or four times I ordered it, I honestly cannot give you even a rough estimation of the calorie count -- nor would I be able to have an informed opinion the next time I'm in line and trying to decide between the fish and a big mac. On the other hand, having that information displayed prior to ordering not only makes it readily apparent, but it also removes the burden of forcing the consumer to be constantly carrying around past nutritional information in their head. |
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Also, you're making the assumption that people can make a proper choice after reading a nutritional label. I could show someone that is less informed the nutritional data for various pieces of fish (that hasn't been breaded or deep fried) and they would think the fat and cholesterol content means that it's horrible for you when in fact fish has been shown to be beneficial.