[blacksmith_tb]

My general impression of why people like (and are willing to pay out of pocket, often without any kind coverage) for alternative medicine is that they feel like they are being listened to - ironically they are paying by the hour for that, too, but the rates are better.

Traditional Chinese Medicine is an interesting mix, I wouldn't say it's "based entirely on myth and superstition" though it has plenty of that (hence the ghastly use of bear bile, tiger bone, etc. [1], though at least there are some attempts at reform), it also is partly the result of hundreds of years of trial and error experimentation with a wide range of plants on a very large number of people (proto-scientific, at the very least). It seems likely that some of its efficacy comes from placebo effect (but many pharmaceuticals aren't much better).

1: https://www.sciencebasedmedicine.org/asian-bear-bile-remedie...