> What competitor of theirs has raised prices over time?
Sorry if that wasn't clear. I meant the initial prices for their competitors are less, not that the competitors raise their prices.
AWS may be more to start with but it's a known entity that can be factored into considering the feasibility of an idea. If X is feasible given current prices, it'll continue to be feasible and possibly more so when prices drop further.
[insert pedantic "VMware doesn't compete with AWS" arguments here]