[CodeSheikh]

As many commenters have pointed out, this is indeed an horrible article. The author premise goes something like "Yahoo did search. Yahoo was so $$$. Yahoo failed. Google is doing search. Since Yahoo failed Google must fail. Hurp derp chirp"

Google owns a vast stake in mobile domain through Android. If mobile native ads is the way of future then I am sure Google will use it to their advantage and thrive at it. Plus Google has been diversifying it's revenue stream a lot lately. Also, a few people had internet and personal computers at home back then. People are more tech and internet savvy these days.

A bigger problem that a lot of people fail to acknowledge when it comes to demise of Yahoo is the brain drain. Top talent left Yahoo when Mayers joined.

[tn13]

The real issue with Yahoo! was that they focuses less on engineering and more on "we are a media company" thing. While in reality all FB, GOOG etc are media companies engineering culture is what is at the heart of their success.