[joshd]

"...reddit specific discount code (I went with diggsucks)"

Proving you don't know reddit that well. That will appeal to the 13 year old digg converts. The people with money to spend will just see it as immature, and therefore perceive your produce as being unprofessional.

OK. I just found your ad - http://www.reddit.com/comments/bgb99. You might want to consider the fact that A Small Orange were advertising pretty heavily recently. That would have cut down on people looking for entry level hosting. Or, perhaps you are right in saying that redditor's are cheap.

[vaksel]

well it was just in the link, so most people never even saw that.

That might have affected the CTR, but shouldn't have affected the conversions.