[feral]

Its a totally reasonable decision to target an audience, that I might fall outside.

My primary thrust is neither the 'Actuals' copy on the landing page, nor the 'Actuals' explainer video explain the term. (OP has explained it elsewhere on this page, thanks!)

Secondarily, I wonder whether this should be targeted exclusively to accountancy folks (which I'm not) or also Data Science/ Statsy folks (which I am, and who are increasingly helping high tech companies with their financial modeling).

The latter group is definitely a smaller niche, but might have more of an awareness/interest in what Invrea is doing; maybe not, but if I had to guess, I'd say there's a big customer education challenge targeting accountancy folks.