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by jsinkwitz 3598 days ago
I love you for saying price is too low. I agree that it is too low for our final form, but for a MVP?

Currently we have ~3800 influencers, which are a mix of Instagrammers, Youtubers, LinkedIn users, Facebookers, Twitter-heads and good old fashioned bloggers.

The reason I decided to do this startup is because I was getting paid $250k/yr as a stealth CMO and we were going heavy into influencer marketing -- but the game was somewhat rigged. Agencies only seemed to care about celebrity influence and ignored the power of peer influence, so my business partner and I delved in and determined that by focusing on building out a potential peer influence database we could actually create something that small businesses could easily use.

In terms of "right" influencers, that's a huge discussion that I could chat with you about for days; we do have the ability to filter on KW and network, but we want to do so much more, like use a bit of machine learning over time to determine the influencer's ability to drive traffic/conversions, etc.

Ping me when you launch; I'm eager to see. Getting a few million Instagram users and a few million Twitter users (and their emails) is not nontrivial I realize, so you've clearly put some time into it.