I'm not sure what the differences are to old virtualenv, but the biggest feature is that it works out of the box as long as you have Python > 3.4. No more googling "how to install virtualenv" or "easy_install pip; pip install virtualenv" stuff.
Unless you're on Ubuntu, where they ship a non-functional version of venv and require you to "sudo apt install" python-venv to get the working version, defeating the entire point of a simple module in the stdlib that lets you manage your Python environment as a user.
The big improvement on 16.04 is at least the error message explains what's going on.