[hnsummary]

The power of social media isn’t lost on any of the visitors of HN but it’s still worth taking a moment to read about how Shoes Of Prey worked with 16 year old video blogger Blair Fowler to make a make a YouTube video and post it to her account. She has nearly 300,000 youtube subscribers and the promotional video sent nearly 200,000 visitors to the Shoes Of Prey website. To give some perspective, Techcrunch was only able to deliver a tiny fraction of that number of visitors.

Visitors don’t always mean sales though. The Shoes Of Prey blog says they didn’t get many sales out of the deal and speculate that Blairs follower demographic of 13-17 year old girls can’t afford the expensive shoes. I don’t know how much they paid Blair to do the video but I’m sure enough of those kids were able to convince their moms to buy some shoes.

http://hnsummary.com/2010/03/28/the-incredible-power-of-a-16...

[Confusion]

Well, this'll be interesting. I think this comment is valuable (good summaries of articles usually are), but the site you link to isn't (because other comments are also valuable). However, as I suspect you're the guys from mixergynotes, I don't think this account has a chance in hell.

[hnsummary]

If I get down voted consistently then I'll stop. Most of the value of HN is in the comments so I'll link back to the original HN post in each summary.