They will, once the "free money" of normal shitty ads stops working. Then, once the amount of work required to serve proxied ad-content through their own domains is more than the benefit of the "free money" of shitty ads, the force of human nature means that most publishers will move to that model. Personally, I think this will become a machine learning battlefield in the next handful of years.
> Personally, I think this will become a machine learning battlefield in the next handful of years.
Everyone will get their own personal AI stalker bot from the birth. I have such high hopes for humanity. When we at it maybe also replace politicians with AI, I'm sure they will do a better job than we mortals.