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by downandout 3603 days ago
Ironically, because Facebook requires in-game payments to be processed through their payments platform (for which they take 30%), much of the feed spamming specifically for games is allowed. Take the case of Slotomania - a mobile app that just sold for $4.4 billion last week [1]. Unless you manually uncheck a box in the UI each and every time it is presented - and I'm not exaggerating here - this game will wind up publishing something to your news feed approximately once per minute while you are playing the game. They printed $4.4 billion out of thin air using nothing more than aggressive spamming techniques.

News feed spam that makes Facebook money is allowed. Spam that doesn't is not.

[1] http://www.bloomberg.com/news/articles/2016-07-30/shanghai-g...