[rlidwka]

There is another basic choice: write a code that is intentionally incompatible with ad blockers.

They can name an important navigation element "ad", so ad blocker will hide it for example. Then, when a bunch of users start complaining that the website does not work, point out that it's all ad blocker's fault (because without it everything works).

I've seen a few precedents already.

[sleepychu]

I'm happy to continue to modify my ad blocker until it allows me to use enough of facebook to be happy. How I choose to render the data Facebook sends me, is up to me.

[fwn]

While I think that this is a very bad idea, one could dynamically name them in a defective way. The relevant information (blocking lists) are openly available.

[sleepychu]

This just demands a new strategy for blocking.

[hajile]

That works for small websites, but big sites will simply have exceptions listed.