[dyladan]

That might not matter though. People ask their "tech friends" about phones and computers, I know people ask me all the time. The "tech friend" is much more likely to care about privacy and to bring it up as a concern when their friends ask them about iPhone vs Android for instance.

[alwillis]

They do care, even if they don't fully grasp what details they should care about.

Since we're often that "tech friend", we should know what we're talking about:

iOS Security white paper: https://www.apple.com/business/docs/iOS_Security_Guide.pdf

Apple's privacy pages: http://www.apple.com/privacy/

How iOS Security Really Works: video of a session from WWDC 2016 — https://developer.apple.com/videos/play/wwdc2016/705/