[mikestew]

Sports and inertia are my guesses. Sports, because that's what I hear everyone say when asked why they still have cable. Inertia because paying the cable bill every month is easier than explaining to your spouse why he can't watch Real Housewives of Bumphuck, ID on a lark. That, and I don't think cord-cutting is for people that sit down in front of a TV to watch something. I've caught myself doing that: flip the remote until I find the least uninteresting thing that moves and makes noise.

My spouse, thankfully, is about as big a fan of commercial television as I am, so it was easy sell to unhook DirecTV seven or eight years ago. Between Netflix, iTunes, and HBO Now, we have more TV than we have time to watch (again, not big watchers to begin with). When we sit down, it's with a purpose, not channel-flipping. That's not to say we're more noble than others, as we'll bing-watch a series with the best of them. We just don't sit down to "watch TV", we sit down to "watch Stranger Things".

Hulu? That was part of our cord-cutting way back when. But the commercials got more frequent, and long before Hulu wised up and offered "ad-free" we just quit watching it. Sorry, Hulu, inertia works both ways and we got used to doing without you, never to return.