Hacker News new | ask | show | jobs
by dragonwriter 3604 days ago
> To me, if you're willing to pay $7.99 for Hulu, why wouldn't you pay $4 more to avoid ads (unless you really like ads, I guess)?

One can not like ads, but have the expected total disutility experienced in Hulu-based ads on the $7.99 plan that would be avoided on the $11.99 be worth less than $4/month, in which case the rational choice would be to not upgrade to the ad-free tier.