[teej]

> Hulu has always seemed like its primary goal is to serve the incumbent television providers, and not their viewers

Err, maybe because Hulu is literally owned by the incumbent television providers?

"... It is a subsidiary of Hulu, LLC, a joint venture of The Walt Disney Company,[8] 21st Century Fox, Comcast and as of 2016, Time Warner through their Disney-ABC Television Group, Fox Broadcasting Company, NBCUniversal Television Group and Turner divisions" - https://en.wikipedia.org/wiki/Hulu