[jpalomaki]

There's an existing company that has nice technology ( Advanced ID Detection, the company that was acquired [1]), but it is missing the hype factor and targets brick and mortar market. Somebody has an idea that there's big potential fort offering this technology as service. Outside money is brought in and a deal is made. Based on quick look a the web pages, the existing team and founders continues in the new company.

I don't think this necessarily means that there's something shady going on. Could be just a way to structure the deal, compensate the founders for their work so far and get money to focus on sales and expanding the business.

[1] http://www.advancediddetection.com/

[bestnameever]

FYI it is probably the same technology. The whois record for confirm.io references the same address as that is listed on the contact page of advancediddetection.com The Owner orgname is also listed as 'Advanced ID Detection'.