[Karlozkiller]

There are many similar programs/games, where you program through icons instead. There is some science behind suggesting there is some transfer to real world programming from that.

As far as I recall, children can learn "Computational Thinking" without having to concentrate on the often heavy syntax of programming.

I agree with you that setting up candy on a table, to take a photo of it and then getting some game-character to move accordingly, sounds a bit far fetched and might not give enough to actually learn programming. But it could definitely work to some extent, and if nothing else it sounds like a great markething scheme.