[MichaelGG]

This is ridiculous. The amount of time that went into this project is probably fairly large. In a more competitive world, making some short videos and a basic page seems quite obvious. If the people involved spent, I dunno, 8 weeks on the project, then spent another few days putting together some materials to explain their work, that seems totally obvious and helpful.

Why do you think professionals were hired? A basic microphone+blanket to damp echos, and a passing familiarity (perhaps a friend) with a video editor should be enough to put that together. (No offense to the team.) If you wanted to hire someone, I'm betting you could get it done for $50 on Fiverr. Another $10 for a domain, and a few bucks for hosting.

You're making it sound like this is some huge professional outfit with a coordinated marketing plan. It looks more like someone trying to show off their project that they spent a lot of time on.