[dragonbonheur]

1- Use Moz.com Followerwonk or similar tools to find the followers and the people who follow (and their followers and the people who they follow) the influencers in your sector.

2- Find if they publish any blogs with RSS fields

3- take those feeds and build an IFTTT script to publish links to those blog stories, you can also link to them through your own automated story aggregation site (you can use IFTTT to publish to Tumblr, adding links to your own product concatenated to the RSS story.

4- Be ready to turn your IFTTT bots off at any moment, if necessary

5- Eventually because you've been automatically published links to stories with the same context, other Twitter followers will find your Twitter feed.

6- Prepare yourself to suspect that the majority of Marketers' Twitter accounts may not be all human after all /s

[siquick]

Out of interest, why point 4?

[dragonbonheur]

Some people may see their RSS feed as their exclusive IP. Even if "Syndicated" is in the name of the protocol.