[homegarlic]

When the tax benefits of the farming industry start to fall, the prices will go up, and the Hellman's may become a niche product.

This is just engineering and science at it's best. Produce food that tastes the same but has a much smaller production cost. The energy conversion from soy to chicken egg to mayo is less efficient than soy to liquified soy with some protein emulsifiers (not that it's made out of soy, I just picked soy randomly).