Laying down some RF reflective paint/markers on the road wouldn't be nearly as expensive as other proposals (like embedding electronics or special wire underneath the road surface), it would be similar in expense to pavement markers[0] that are applied to some roads today, plus with a HUD it could even help human drivers in snow environments. Lots of places make special modifications to the road specifically for snow, and especially for snowplows.
Laying down some RF reflective paint/markers on the road wouldn't be nearly as expensive as other proposals (like embedding electronics or special wire underneath the road surface), it would be similar in expense to pavement markers[0] that are applied to some roads today, plus with a HUD it could even help human drivers in snow environments. Lots of places make special modifications to the road specifically for snow, and especially for snowplows.
[0]: http://www.highway-markers.com/pavement-reflectors/PM290.htm...