[goatforce5]

Huh? You pay the fare to get a seat on the plane.

If you want the luxury of choosing a specific seat, you then have the option of paying an additional $10 to be assigned the specific seat that you so desperately need.

Other airlines do this too - it's not unique to WestJet.

To be honest, if the flight was less than about 2 hours i'd probably take my chances as I boarded. More than 2 hours and i'd happily pay $10 to get a decent seat.

[pedalpete]

That's my point. this isn't an 'option' with WestJet to pick a seat. You have to choose a seat. Do you want a $10 seat or a $15 seat, or ...

There is no seat included in the price they originally quote you.